7 Time-saving social media scheduling features
There are a few key things you should consider when choosing a social media scheduling platform; one of them is the additional features that can help you achieve great results in less time.
Here are seven social media scheduling features that will save you time when planning and scheduling posts.
1. CUSTOM PERMISSIONS
When outsourcing your social media activities, being able to add people to your company’s social media accounts without sharing passwords, and to limit the type of information each user gets access is essential. And, if you have several people managing different social media accounts, creating different user groups enables you to streamline workflows and to boost efficiency by assigning tasks to the right people.
2. BULK COMPOSER
Using a bulk composer like the one provided by Hootsuite helps you save time by scheduling and publishing several social media posts at once. With a bulk composer, you add your post captions to the csv template provided, upload the file to the scheduling platform, and create your posts by adding the pictures to the preloaded captions.
3. VISUAL INSTAGRAM PLANNER
Later and Planoly offer a visual Instagram planner – also called Instagram grid that lets you visualize your Instagram feed while scheduling the posts. By viewing how your feed will look like in your feed you can produce cohesive content and create a unique Instagram aesthetic that fits your brand.
4. INSTAGRAM TAGGING
Instagram tagging allows you to add location and user tags when scheduling posts to Instagram instead of manually adding them after the posts are published.
5. HASHTAG AND CAPTION TOOL
Tailwind Hashtag List Tool or Later Saved Caption allow you to save and add hashtags and captions to the posts with one quick click, instead of copying and pasting them or tapping them one-by-one into your posts.
6. BROWSER EXTENSIONS
By using social media scheduling browser extensions, you can create and schedule posts automatically while browsing the web. Once you have installed the extension to your Chrome or Firefox browser, you can share articles and schedule posts by simply clicking on the social media planning tool icon. Plus, you can share and schedule images without downloading them.
7. INSTAGRAM LANDING PAGE
Driving your Instagram audience to the right product or content from your Instagram posts is a great way to increase traffic, signups, conversions, and revenue from your Instagram account. With Instagram landing pages – available on Buffer, Later and Tailwind, you can add links to individual Instagram posts to redirect users to branded landing pages making it easier for them to find the content they want more of.
So, these are just seven features you can leverage to save time when scheduling your social media posts. Some platforms will give you access to the above capabilities when you sign up to a basic plan, while others may require you to upgrade your monthly subscription.
Which of these features are you already leveraging when scheduling your social media posts?
Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.
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