Business Strategy Business Strategy, Self-improvement4 Steps system to run a successful business while working full-timeStarting a business is an exciting time, but it can also be daunting and challenging.It requires investing time, effort and money but most importantly it requires to make a number… Marketing Facebook Advertising, Online MarketingLeave a Comment on 4 reasons why you should use Facebook Instant Experiences4 reasons why you should use Facebook Instant ExperiencesFacebook Instant Experiences, previously known as Canvas allows to quickly build mobile landing pages for your Facebook ads by just dragging and dropping elements in a template. With Instant Experiences,… Business Strategy How to differentiate your business from the competitionDifferentiating your business from the competition is key to be successful, however it’s hard to put it into practice correctly.When I started my business, I spent hours looking for ways… Business Strategy, Marketing Business Strategy, Marketing8 Easy tips for an effective competitive analysisUnderstanding your competitors, what they offer, their positioning, etc. and monitoring them on an on-going basis is key to growing your business. Here are eight tips for an effective competitive… Business Strategy, Marketing Leave a Comment on This is why you should develop an emotional selling propositionThis is why you should develop an emotional selling propositionIn How Customers Think: Essential Insights into the Mind of the Market, Professor Gerald Zaltman states that 95% of our purchase decisions are made unconsciously. In reality, most of the… Business Strategy, Marketing Leave a Comment on 5 ways to attract the right users and turn them into loyal customers5 ways to attract the right users and turn them into loyal customersFrom the first time your prospects hear about you until the moment they buy from you, they go through different stages of the sales funnel. Personal Development, Self-help Self-help, Self-improvementLeave a Comment on 8 Steps to Develop a Positive Attitude8 Steps to Develop a Positive AttitudeSomeone recently said that” Negativity is sticky. It’s hard to make it go away”. However, this is not true. When you change your approach, you change your results. Career, Personal Development career, happiness, personal valuesLeave a Comment on 5 Steps to Learn and Live your Values and be Happier5 Steps to Learn and Live your Values and be HappierIn my early 30s I used to have a hectic lifestyle and a demanding job that required a lot of traveling. I was visiting big cities and staying in nice hotels,… Personal Development Personal Performance1 Comment on The Power of Goal SettingThe Power of Goal SettingIf your New Year resolution is already a distant memory, it’s most likely because you didn’t develop an attainable goal and the confidence that you could achieve it.